Hugh is stalking us, Jonnie

I found this advertisement in my latest (and next to last) Maxim yesterday.
What concerns me is the second name on the list.
I thought that only myself and the Holy Trinity of Feel Good Night used it, and only as the secret
password to the dungeon of Good Feeling (on the third Tuesday of the month in the dungeon of Good Feeling Belle dresses as a Russian skater and does triple toe loops on stage.)

So the question begs to be axed...did Jonnie sell the name, or aren't we as original as we thought??
Not so inquiring minds don't give a flying fuck...